Suppression Lists
In the world of marketing and sales, the suppression list is an asset. While you are exploring contacts and applying filters during your searches, you have come across the Suppressions filter.
This tool becomes particularly useful when you possess a CSV list of websites, emails, or contact data that you want to enhance. It allows you to optimize your marketing efforts by making informed decisions. Let us discover how you can effectively leverage the suppression list to elevate your marketing and sales strategies.
But what exactly is the use of this? and what do you mean by a suppression list?
A suppression list serves to efficiently manage your data, avoiding the manual work of uploading information. You can easily upload a CSV of up to 10,000 records at a time. This process enables you to import or upload data like lists of websites, emails, or contact information, enriching your existing records. Not only is this process useful for analysis, but it also ensures that your marketing efforts are focused and effective by excluding redundant or irrelevant contacts.
Moreover, the suppression list helps you avoid the effort of manually searching for a single record. It streamlines your data, making your outreach more targeted and efficient while minimizing manual efforts.
Types of Suppression Lists:
- Email Suppression List: The standard CSV file containing a list of email IDs.
- Website Suppression List: The standard CSV file containing a list of website URLs.
- Contact Name Suppression List: The standard CSV file containing a list of first name, last name, company name, designation(optional).
A Suppression List serves two primary purposes:
- Including Existing Leads: You can utilize it to enrich your existing records and target them efficiently.
- Excluding Contacts in Fresh Searches: When conducting new searches to generate fresh leads, the Suppression List with Suppress toggle enabled you to exclude contacts already in the list. This ensures that your searches yield new and untapped leads.
To add a suppression list as filter, you can select an already created list from the dropdown menu. In case you want to create a new list or manage the selected list, you can click on the Suppression List option above the Email IDs dropdown box or the Website dropdown box to create/manage email and website suppression lists respectively. Once you hover over the Suppression List option, a small prompt titled Manage Suppression List should appear.
Creating and Managing Email Suppression Lists:
Click on the Suppression List option above the Email IDs dropdown box.
A pop-up window will open as follows:
To create a new list, select the New List radio option, enter the name of the new list, select Email IDs as the suppression list type and type the email addresses in the provided box, separated by commas. You can add up to 1000 email ids in a list. For large data, use CSV option.
Upload a CSV file from your device by choosing the CSV suppression list type, clicking on Drag and Drop and then clicking on the Upload button. You can add up to 100,000 email IDs in a list.
You can also choose a pre-existing email list from the dropdown menu by selecting the Existing List radio option.
Click on Next.
You can click on Edit Email List to go back and change the name of the list or to add or remove emails to the list.
Hide Invalid Emails - You can turn on the toggle to hide invalid email IDs and search for a particular email address using the search box.
Click on Save and Select to save the created list and simultaneously add it as a filter. Alternatively, click on Save to simply save the created list.
You can manage the Email Suppression Lists in Manage Email Lists Tab. Click on the Email Icon to view and delete the email IDs from that list or click on the delete icon to delete the complete list. You can perform the same action by selecting the list and clicking on the Delete button.
Once the email suppression list is added, it will be available in the dropdown menu. This will allow you to easily select the list.
Creating and Managing Website Suppression Lists:
Click on the Suppression List option above the Website dropdown box.
A pop-up window will open as follows:
To create a new list, select the New List radio option, enter the name of the new list, select Website as the suppression list type and type the Websites in the provided box, separated by commas. You can add up to 1000 Websites in a list. For large data, use CSV option.
Upload a CSV file from your device by choosing the CSV suppression list type, clicking on Drag and Drop and then clicking on the Upload button. You can add up to 100,000 websites in a list.
You can also choose a pre-existing Website list from the dropdown menu by selecting the Existing List radio option.
Click on Next.
You can click on Edit Website List to go back and change the name of the list or to add or remove emails to the list.
Hide Invalid Websites - You can turn on the toggle to hide invalid Websites and search for a particular website using the search box.
Click on Save and Select to save the created list and simultaneously add it as a filter. Alternatively, click on Save to simply save the created list.
You can manage the Website Suppression Lists in Manage Website Lists Tab. Click on the Website Icon to view and delete the Websites from that list or click on the delete icon to delete the complete list. You can perform the same action by selecting the list and clicking on the Delete button.
Once the Website suppression list is added, it will be available in the dropdown menu. This will allow you to easily select the list.
